> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Diagnostic Guide: Sales Tracking

If you have already completed the initial setup in Nemu, but your sales are not showing up correctly in the **Campaigns** section, this guide will help you identify and fix the problem.

Sales tracking in Nemu relies on three fundamental pillars: the **integration** with your sales platform, the correct installation of the **Nemu Pixel** on your pages, and the **UTM configuration** in your ads. A failure in any of these steps can prevent the data from being displayed correctly.

Let's check the most common causes.

<Tip>
  * If your UTMs are not configured with the `nemu_*` parameters, Nemu
    will try to use the traditional UTMs (`utm_source`, etc.) as a fallback. -
    Check the "UTMs" tab in your dashboard to see whether the click data is
    coming through, even if it is not being attributed to a campaign.
</Tip>

## **Possible Causes**

### 1. **Incorrect Sales Platform Integration**

First of all, Nemu needs to receive your sales data. This is done through a direct integration with your checkout platform *(Yampi, Hotmart, Uappi, etc.)*. Without this connection, Nemu will never know when a sale has occurred.

* **Check the Connection:** Go to Nemu's integrations area and confirm that your sales platform is connected and active.
* **Permissions:** Make sure the permissions granted (via API or Webhook) are sufficient for Nemu to read the sales data.

> For a detailed step-by-step on how to connect your platform, see our complete [**Integrations**](/en/onboarding/integrations) guide.

### 2. **Missing or Non-Functional Nemu Pixel**

The Nemu Pixel is a script that must be installed on all your pages (sales page, thank-you page, etc.). It is responsible for capturing the user's journey and identifying which campaign they came from.

* **Check the Installation:** Verify that the Nemu Pixel script has been installed correctly across your page structure.
* **Test Parameter Passing:** To make sure the pixel is capturing the UTMs, add the following test parameter to the end of your sales page URL and navigate to the checkout:

If the parameters do not persist in the URL all the way to the payment page, the script may not be working.

> The Pixel is essential for Nemu to understand the origin of each visit. To create and install it, follow the tutorial in [**Configuring the Nemu Pixel**](/en/onboarding/configuring-pixel).

### 3. **Incorrect UTM Configuration in Ads**

UTMs connect the ad click to the sale recorded in the dashboard. Nemu uses its own parameters (`nemu_source`, `nemu_campaign`, etc.) for more accurate tracking, although it is also compatible with traditional UTMs.

**It is crucial that ALL campaigns, both new and existing ones, have the URL parameters configured correctly in the ad platform.**

The UTM structure varies depending on the platform (Meta Ads, Google Ads, TikTok Ads). Using the wrong template will cause tracking to fail.

> Instead of a generic table, we created specific guides for each platform. Visit our configuration hub to find the exact tutorial for your traffic source: [**Configuring UTMs**](/en/onboarding/configuring-utms).

### 4. **Cache Enabled on Pages**

Cache can prevent the latest version of your page (with the Pixel installed) from loading for the user, causing tracking to stop working.

* **Check Plugins:** Look for active cache plugins in your page builder tool (e.g., WordPress).
* **Clear the Cache:** Clear the cache of your page and server. If you don't know how, ask your developer for help.

***

✅ **We've reached the end!**

After following these steps, you will most likely identify the source of the problem. If tracking still does not work as expected, don't hesitate to [contact Nemu support](mailto:contato@nemu.com.br) for a detailed analysis.