> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.
# Ad Platforms
> This is the first and most important step for Nemu to accurately track your sales.
## Overview
UTMs help identify the origin of visits and correctly attribute sales to marketing campaigns.
The `nemu_*` parameters are used exclusively by the Nemu platform to track performance of campaigns, ad sets, and ads.
**Nemu UTMs** can be used alongside the UTMs you already use. That is, you don't need to replace them, but complement them with our UTMs.
If `nemu_*` parameters are not provided, the Nemu pixel will alternatively use **traditional UTM** parameters if they are present in the URL.
The correct inclusion ensures more accurate data in your sales attribution and performance reports. Understand the difference between traditional UTMs and Nemu UTMs [by clicking here](/en/platform/utms/how-they-work).
Avoid special characters (e.g., `|`) in campaign names.
export const FacebookIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const PinterestIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const GoogleIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const TikTokIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const OrganicIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const InfluencerIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const AfiliadosIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
export const PlataformasMarketingIcon = ({ size = "large" }) => {
const sizeClass = size === "small" ? "w-4" : "w-6";
return (
);
};
***
## Setting up UTMs for your business model
> Click on the card related to your business model to set up the UTMs.
> If you use more than one platform, repeat this step for each one.
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