> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Affiliates

> Learn how to configure UTMs for affiliates in Nemu.

## How to configure UTMs for affiliates?

### Recommended structure

Use the following pattern for affiliates:

* **utm\_source** → always `affiliate`, to identify the source
* **utm\_medium** → channel used by the affiliate (e.g., `instagram`, `youtube`, `blog`)
* **utm\_campaign** → affiliate name (no spaces; use `_` to separate)
* **utm\_content** (optional) → campaign name, promotion, or content type

***

### Usage examples

**Affiliate on Instagram:**

```text wrap theme={null}
https://mysite.com/?utm_source=affiliate&utm_medium=instagram&utm_campaign=john_smith&utm_content=black_friday
```

**Affiliate on YouTube:**

```text wrap theme={null}
https://mysite.com/?utm_source=affiliate&utm_medium=youtube&utm_campaign=mary_jones&utm_content=product_review
```

**Affiliate on Blog:**

```text wrap theme={null}
https://mysite.com/?utm_source=affiliate&utm_medium=blog&utm_campaign=tech_reviews&utm_content=launch
```