> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.
# Meta (Facebook/Instagram)
> Learn how to properly configure Nemu URL parameters (UTMs) in Facebook Ads to track your campaigns.
Learn how to add Nemu parameters alongside traditional UTMs to track your sales accurately on Facebook and Instagram.
Learn how to add UTM parameters in the Meta Ads Manager to track your sales accurately on Facebook and Instagram.
If you don't understand the difference between traditional UTMs and Nemu UTMs,
[click here](/en/platform/utms/how-they-work) to learn more.
***
## With UTMs configured
1. Access the Facebook Ads Manager and click on **"Campaigns"**.
2. In the **Ads** tab, filter by **All ads** and select all ads.
3. Click on the **"Edit"** button.
4. Scroll down to the bottom of the page and in **"URL Parameters"** paste the configuration according to your checkout.
* You don't need to remove existing UTMs, just add the `nemu_` parameters at the end of yours.
* If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
```text Standard: wrap theme={null}
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
```text Hotmart: wrap theme={null}
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
```text Hotmart Affiliates: wrap theme={null}
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
5. Finally, click **"Publish"**.
> **Example of how your final destination URL should look with Standard Checkout:**
```text Standard: wrap theme={null}
https://www.example.com/product?utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
***
## Without UTMs configured
1. Access the Facebook Ads Manager and click on **"Campaigns"**.
2. In the **Ads** tab, filter by **All ads** and select all ads.
3. Click on the **"Edit"** button.
4. Scroll down to the bottom of the page and in **"URL Parameters"** copy and paste the configuration according to your checkout and click **"Publish"**.
If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
```text Standard: wrap theme={null}
utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
```text Hotmart: wrap theme={null}
src=facebook|{{adset.name}}|{{campaign.name}}|{{ad.name}}|{{campaign.id}}|{{adset.id}}|{{ad.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
```text Hotmart Affiliates: wrap theme={null}
sck=facebook|{{adset.name}}|{{campaign.name}}|{{ad.name}}|{{campaign.id}}|{{adset.id}}|{{ad.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```
**Complete Example of Final URL with Standard Checkout:**
```text Standard: wrap theme={null}
https://www.example.com/product?utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
```