> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Learn how to properly configure Nemu URL parameters (UTMs) in Google Ads to track your campaigns.

<Columns>
  <Card title="I already have UTMs configured" href="#with-utms-configured" cta="Follow step by step">
    Learn how to add Nemu parameters alongside traditional UTMs to track your sales accurately on Google Ads.
  </Card>

  <Card title="I don't have UTMs configured" href="#without-utms-configured" cta="Follow step by step">
    Learn how to add UTM parameters in Google Ads Manager to track your sales accurately.
  </Card>
</Columns>

<Info>
  If you don't understand the difference between traditional UTMs and Nemu UTMs,
  [click here](/en/platform/utms/how-they-work) to learn more.
</Info>

***

## With UTMs configured

1. Sign in to Google Ads.

2. Click on **Settings** and then **Account settings**.

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/1.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=f7500a42f22fe8f85865fe00f82a50d4" alt="" width="1713" height="899" data-path="assets/pages/onboarding/configurando-utms/google/1.png" />

3. Click on **Auto-tagging**, if it's disabled, **enable it** and click on **Save**.

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/2.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=6063d94814cb705d46077fd1027356f5" alt="" width="1714" height="908" data-path="assets/pages/onboarding/configurando-utms/google/2.png" />

4. Click on **Tracking** copy and paste the configuration according to your checkout and click on **Save**.

<Warning>
  * You don't need to remove existing UTMs, just add the `nemu_` parameters at the end of yours.

  * If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
</Warning>

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/3.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=7588a3235843da30a1fcb18c98713e3b" alt="" width="1714" height="924" data-path="assets/pages/onboarding/configurando-utms/google/3.png" />

```text Standard: wrap theme={null}
Existing UTMs + &nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

```text Hotmart: wrap theme={null}
Existing UTMs + &nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

```text Hotmart Affiliates: wrap theme={null}
Existing UTMs + &nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

> **Example of how your final destination URL should look with Standard Checkout:**

```text Standard: wrap theme={null}
https://www.example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=promo_july&nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

***

## Without UTMs configured

1. Sign in to Google Ads.

2. Click on **Settings** and then **Account settings**.

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/1.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=f7500a42f22fe8f85865fe00f82a50d4" alt="" width="1713" height="899" data-path="assets/pages/onboarding/configurando-utms/google/1.png" />

3. Click on **Auto-tagging**, if it's disabled, **enable it** and click on **Save**.

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/2.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=6063d94814cb705d46077fd1027356f5" alt="" width="1714" height="908" data-path="assets/pages/onboarding/configurando-utms/google/2.png" />

4. Click on **Tracking** copy and paste the configuration according to your checkout and click on **Save**.

<Warning>
  If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
</Warning>

<img src="https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/google/3.png?fit=max&auto=format&n=dREIcTBILFp2RkWZ&q=85&s=7588a3235843da30a1fcb18c98713e3b" alt="" width="1714" height="924" data-path="assets/pages/onboarding/configurando-utms/google/3.png" />

```text Standard: wrap theme={null}
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}_{adgroupid}&utm_content={creative}&utm_term={keyword}&nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

```text Hotmart: wrap theme={null}
{lpurl}?src=google|{creative}|{adgroupid}|{campaignid}|{keyword}&nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

```text Hotmart Affiliates: wrap theme={null}
{lpurl}?sck=google|{creative}|{adgroupid}|{campaignid}|{keyword}&nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```

**Complete Example of Final URL with Standard Checkout:**

```text Standard: wrap theme={null}
https://www.example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=promo_july&nemu_source=google&nemu_campaign={campaignid}&nemu_adset={adgroupid}&nemu_content={creative}&nemu_term={keyword}
```
