> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Influencers

> Learn how to configure UTMs with influencers in Nemu.

## How to configure UTMs with influencers?

### Recommended structure

Use the following pattern for influencers:

* **utm\_source** → always `influencer`, to identify the source
* **utm\_medium** → influencer name (no spaces; use `_` to separate)
* **utm\_campaign** → campaign name, promotion, or content type (no spaces; use `_` to separate)
* **utm\_content** (optional) → additional information about the format or content variation

***

### Usage examples

**Influencer on Instagram:**

```text wrap theme={null}
https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=black_friday_promo&utm_content=video
```

**Influencer on YouTube:**

```text wrap theme={null}
https://mysite.com/?utm_source=influencer&utm_medium=mary_jones&utm_campaign=product_review_promo&utm_content=video
```

**Influencer on TikTok:**

```text wrap theme={null}
https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=launch_promo&utm_content=video
```