> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Platforms

> Learn how to configure UTMs for edrone, Criteo, and RTB House in Nemu.

## How to configure UTMs for marketing platforms?

This page groups UTM configurations for different marketing platforms and programmatic advertising.

***

## edrone

**edrone** is a CRM and Marketing Automation platform for E-Commerce.

### Recommended structure

* **utm\_source** → always `edrone`, to identify the source
* **utm\_medium** → action type (e.g., `email`, `automation`, `popup`)
* **utm\_campaign** → campaign name
* **utm\_content** (optional) → additional information about the action or variation

### Usage examples

**Email automation:**

```text wrap theme={null}
https://mysite.com/?utm_source=edrone&utm_medium=automation&utm_campaign=abandoned_cart
```

**Discount popup:**

```text wrap theme={null}
https://mysite.com/?utm_source=edrone&utm_medium=popup&utm_campaign=first_purchase
```

**Product recommendation:**

```text wrap theme={null}
https://mysite.com/?utm_source=edrone&utm_medium=recommendation&utm_campaign=related_products
```

***

## Criteo

**Criteo** is a programmatic advertising platform specialized in retargeting.

### Recommended structure

* **utm\_source** → always `criteo`, to identify the source
* **utm\_medium** → campaign type (e.g., `retargeting`, `display`, `shopping`)
* **utm\_campaign** → campaign name

### Usage examples

**Retargeting:**

```text wrap theme={null}
https://mysite.com/?utm_source=criteo&utm_medium=retargeting&utm_campaign=abandoned_cart&nemu_source=criteo&nemu_adset=retargeting&nemu_campaign=abandoned_cart
```

**Display:**

```text wrap theme={null}
https://mysite.com/?utm_source=criteo&utm_medium=display&utm_campaign=summer_awareness&nemu_source=criteo&nemu_adset=display&nemu_campaign=summer_awareness
```

**Shopping:**

```text wrap theme={null}
https://mysite.com/?utm_source=criteo&utm_medium=shopping&utm_campaign=similar_products&nemu_source=criteo&nemu_adset=shopping&nemu_campaign=similar_products
```

***

## RTB House

**RTB House** is a programmatic advertising platform with Deep Learning.

### Recommended structure

* **utm\_source** → always `rtbhouse`, to identify the source
* **utm\_medium** → campaign type (e.g., `retargeting`, `acquisition`, `engagement`)
* **utm\_campaign** → campaign name

### Usage examples

**Retargeting:**

```text wrap theme={null}
https://mysite.com/?utm_source=rtbhouse&utm_medium=retargeting&utm_campaign=abandoned_cart&nemu_source=rtbhouse&nemu_adset=retargeting&nemu_campaign=abandoned_cart
```

**Acquisition:**

```text wrap theme={null}
https://mysite.com/?utm_source=rtbhouse&utm_medium=acquisition&utm_campaign=new_customers&nemu_source=rtbhouse&nemu_adset=acquisition&nemu_campaign=new_customers
```

**Engagement:**

```text wrap theme={null}
https://mysite.com/?utm_source=rtbhouse&utm_medium=engagement&utm_campaign=black_friday&nemu_source=rtbhouse&nemu_adset=engagement&nemu_campaign=black_friday
```

***

## ActiveCampaign

**ActiveCampaign** is a marketing automation, email marketing, and CRM platform that allows you to automate campaigns and manage customer relationships.

### Recommended structure

* **utm\_source** → always `activecampaign`, to identify the source
* **utm\_medium** → action type (e.g., `email`, `automation`, `sms`, `whatsapp`)
* **utm\_campaign** → campaign name
* **utm\_content** (optional) → additional information about the action or variation

### Usage examples

**Email automation:**

```text wrap theme={null}
https://mysite.com/?utm_source=activecampaign&utm_medium=automation&utm_campaign=welcome
```

**Email marketing campaign:**

```text wrap theme={null}
https://mysite.com/?utm_source=activecampaign&utm_medium=email&utm_campaign=weekly_newsletter
```

**WhatsApp message:**

```text wrap theme={null}
https://mysite.com/?utm_source=activecampaign&utm_medium=whatsapp&utm_campaign=cart_recovery
```

**SMS campaign:**

```text wrap theme={null}
https://mysite.com/?utm_source=activecampaign&utm_medium=sms&utm_campaign=black_friday_promo
```

**Nurture workflow:**

```text wrap theme={null}
https://mysite.comactivecampaign&utm_medium/?utm_source==automation&utm_campaign=lead_nurture
```