> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Organic

> Learn how to configure organic UTMs in Nemu.

## How to configure organic UTMs?

### Recommended structure

Use the following pattern for organic traffic:

* **utm\_source** → source platform (e.g., `instagram`, `tiktok`, `linkedin`)
* **utm\_medium** → always `organic`, to identify non-paid traffic
* **utm\_campaign** → description of the content or post type
* **utm\_content** (optional) → additional information about the format or content variation

***

### Usage examples

**Instagram Story:**

```text wrap theme={null}
https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=story_promo
```

**Organic Instagram Post:**

```text wrap theme={null}
https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product_feed
```

**WhatsApp Sales Team:**

```text wrap theme={null}
https://mysite.com/?utm_source=whatsapp&utm_medium=organic&utm_campaign=team_sales
```

**TikTok Video:**

```text wrap theme={null}
https://mysite.com/?utm_source=tiktok&utm_medium=organic&utm_campaign=tutorial_video
```

**LinkedIn Post:**

```text wrap theme={null}
https://mysite.com/?utm_source=linkedin&utm_medium=organic&utm_campaign=blog_article
```