> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest Ads

> Learn how to properly configure Nemu URL parameters (UTMs) in Pinterest Ads to track your campaigns.

> **[I already have UTMs configured](#with-utms-configured)**
>
> Learn how to add Nemu parameters alongside traditional UTMs to track your sales accurately on Pinterest.

> **[I don't have UTMs configured](#without-utms-configured)**
>
> Learn how to add UTM parameters in Pinterest Ads Manager to track your sales accurately.

> [!NOTE]
>
> If you don't understand the difference between traditional UTMs and Nemu UTMs,
> [click here](/en/platform/utms/how-they-work.md) to learn more.

***

## With UTMs configured

1. Sign in to Pinterest Ads Manager.

2. Click on **Advertiser account overview**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/1.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=ae369a3092e26834cc9c3b06b1b301fe)

3. Click on **Business Manager**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/2.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=b421e5f80962a748a9cdb41cfd88ce50)

4. Click on **Ads Accounts** and select the **advertiser account**.

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/3.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=f63cdb4ce583d8de72cd9be162169199)

5. Click on **Settings** and click to edit **Parameters settings**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/4.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=311aa5e86c4fbe6f8b779625dc716407)

6. In **custom parameters** click on **Add Parameters** button

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/6.1.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=df6145b6550d92ca8f802d5f1858d169)

![](https://mintcdn.com/nemu/DesinE6PnBvLnY7l/assets/pages/onboarding/configurando-utms/pinterest/6.png?fit=max\&auto=format\&n=DesinE6PnBvLnY7l\&q=85\&s=a259fa48b468b9f95b8a5c8e0a1483bd)

7. Copy and paste the parameters for each field as shown in the image above and click on **Save and apply**

> **Custom parameters**
>
> **nemu\_source**:
>
> ```text theme={null}
> pinterest
> ```
>
> **nemu\_campaign**:
>
> ```text theme={null}
> {campaignname}|{campaignid}
> ```
>
> **nemu\_adset**:
>
> ```text theme={null}
> {adgroupname}|{adgroupid}
> ```
>
> **nemu\_content**:
>
> ```text theme={null}
> {adid}
> ```

8. Check the option **Automatically apply URL parameters to all current and future campaigns**

> [!NOTE]
>
> After applying, updates may take up to 2 hours to be updated

![](https://mintlify.s3.us-west-1.amazonaws.com/nemu/assets/pages/onboarding/configuring-utms/pinterest/9.png)

> **Example of how your final destination URL should look with Standard Checkout:**

```text wrap theme={null}
https://www.example.com/checkout?utm_source=pinterest&utm_medium=cpc&utm_campaign=promo_winter&nemu_source=pinterest&nemu_campaign={campaignname}|{campaignid}&nemu_adset={adgroupname}|{adgroupid}&nemu_content={adid}
```

***

## Without UTMs configured

1. Sign in to Pinterest Ads Manager.

2. Click on **Advertiser account overview**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/1.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=ae369a3092e26834cc9c3b06b1b301fe)

3. Click on **Business Manager**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/2.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=b421e5f80962a748a9cdb41cfd88ce50)

4. Click on **Ads Accounts** and select the **advertiser account**.

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/3.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=f63cdb4ce583d8de72cd9be162169199)

5. Click on **Settings** and click to edit **Parameters settings**

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/4.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=311aa5e86c4fbe6f8b779625dc716407)

6. Copy and paste the **URL parameters** according to your checkout.

> [!WARNING]
>
> If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.

![](https://mintcdn.com/nemu/DesinE6PnBvLnY7l/assets/pages/onboarding/configurando-utms/pinterest/5.png?fit=max\&auto=format\&n=DesinE6PnBvLnY7l\&q=85\&s=ef7400d688f150d25d475ece21ded6aa)

> **Standard Checkout**
>
> **Campaign source (utm\_source)**
>
> ```text theme={null}
> pinterest
> ```
>
> **Campaign medium (utm\_medium)**
>
> ```text theme={null}
> cpc
> ```
>
> **Campaign ID (utm\_campaign)**
>
> ```text theme={null}
> {campaignname}|{campaignid}
> ```
>
> **Campaign content (utm\_content)**
>
> ```text theme={null}
> {adgroupname}|{adgroupid}|{adid}
> ```

7. In **custom parameters** click on **Add Parameters** button

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/6.1.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=df6145b6550d92ca8f802d5f1858d169)

![](https://mintcdn.com/nemu/DesinE6PnBvLnY7l/assets/pages/onboarding/configurando-utms/pinterest/6.png?fit=max\&auto=format\&n=DesinE6PnBvLnY7l\&q=85\&s=a259fa48b468b9f95b8a5c8e0a1483bd)

8. Copy and paste the parameters for each field as shown in the image above and click on **Save and apply**

> **Custom parameters**
>
> **nemu\_source**:
>
> ```text theme={null}
> pinterest
> ```
>
> **nemu\_campaign**:
>
> ```text theme={null}
> {campaignname}|{campaignid}
> ```
>
> **nemu\_adset**:
>
> ```text theme={null}
> {adgroupname}|{adgroupid}
> ```
>
> **nemu\_content**:
>
> ```text theme={null}
> {adid}
> ```

> [!WARNING]
>
> If you use Hotmart, also add new fields with the following custom parameters:

> **Hotmart (Producer)**
>
> **src**
>
> ```text wrap theme={null}
> pinterest|{campaignname}|{adgroupname}|{campaignid}|{adgroupid}|{adid}
> ```

> **Hotmart (Affiliate)**
>
> **sck**
>
> ```text wrap theme={null}
> pinterest|{campaignname}|{adgroupname}|{campaignid}|{adgroupid}|{adid}
> ```

9. Check the option **Automatically apply URL parameters to all current and future campaigns**

> [!NOTE]
>
> After applying, updates may take up to 2 hours to be updated

![](https://mintcdn.com/nemu/dREIcTBILFp2RkWZ/assets/pages/onboarding/configurando-utms/pinterest/9.png?fit=max\&auto=format\&n=dREIcTBILFp2RkWZ\&q=85\&s=49ddbeef3a39d0ab08fd07c258fcfb82)

**Example of URL with traditional UTMs + Nemu UTMs**

```text wrap theme={null}
https://www.example.com/checkout?utm_source=pinterest&utm_medium=cpc&utm_campaign=promo_winter&nemu_source=pinterest&nemu_campaign={campaignname}|{campaignid}&nemu_adset={adgroupname}|{adgroupid}&nemu_content={adid}
```


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