How does Ad Manager work?
The session is divided into six main tabs, each with a specific purpose:
- “All” Tab → Consolidates all paid traffic channels (Meta Ads, Google Ads, and others).
- “Meta Ads” Tab → Displays campaigns, ad sets, and specific Meta Ads metrics.
- “Google Ads” Tab → Displays campaigns, ad groups, and Google Ads metrics.
- “TikTok Ads” Tab → Displays campaigns and ads from the TikTok platform. Nemu allows you to activate, pause campaigns, and edit their budgets.
- “Pinterest Ads” Tab → Displays campaigns and metrics from Pinterest Ads. It also offers the option to manage campaigns, with actions like activate, pause, and adjust budget.
- “Others” Tab → Presents data from other channels where you manually uploaded investment through the Investments and Costs functionality.
If you haven’t uploaded, this last tab will appear empty.
Data Table Overview
In the Ad Manager table, you will have access to various important metrics:
| Metric | Description |
|---|
| Sales | Total number of sales attributed to a specific channel |
| CPA (Cost per Acquisition) | How much you are spending, on average, to generate each sale |
| Revenue | Total revenue value generated by ads |
| Reported Revenue | Revenue reported by the ad manager (Meta Ads or Google Ads) |
| Spend | Total invested in campaigns |
| Profit | Revenue minus ad and product costs |
| ROAS (Return on Ad Spend) | How much each currency invested is returning in revenue |
Specific Features of Each Tab
”All” Tab
- Presents a consolidated view of all ad channels (Meta Ads, Google Ads, and others)
- Useful for quickly comparing performance of different paid traffic sources
- Shows only Meta Ads ads (Facebook and Instagram)
- Organizes information into Accounts, Campaigns, Ad Sets, and individual Ads
- Allows viewing metrics coming directly from Meta Ads and metrics calculated by Nemu
”Google Ads” Tab
- Displays only Google Ads ads
- Organizes campaigns into Accounts, Campaigns, Ad Groups, and individual Ads
- Allows comparing metrics reported by Google Ads with data processed by Nemu
Table Customization
You can configure the display of metrics according to your needs:
- Click the ⚙️ (gear) icon in the upper right corner of the table
- Enable or disable metrics
- Reorder columns to facilitate your analysis
Available Attribution Models
Another powerful feature of Nemu’s Ad Manager is the ability to choose the attribution model:
Attribution Options
- First Click → Credit for the sale goes to the user’s first click
- Last Click → Credit for the sale goes to the last click before conversion
- Assisted → Credit for the sale goes to all channels that participated in the journey, each receiving 100% of the associated revenue
- All → Allows viewing the three models together for comparison
[Insert image demonstrating the attribution models view]
How to Use in Practice?
- If a channel performs better in First Click, it is strong in acquiring new customers
- If a channel performs better in Last Click, it has a more decisive role in conversion
- If a channel appears prominently in Assisted, it means it was important in some intermediate step of the journey and contributed to keeping the user engaged until conversion
Conclusion
Nemu’s Ad Manager centralizes all essential information so you can monitor, optimize, and manage your campaigns more efficiently.
Next steps:
- Analyze the “All” tab to compare Meta Ads and Google Ads
- Use the “Meta Ads” and “Google Ads” tabs for detailed analyses of each platform
- Customize metrics to highlight the most relevant to your business
- Compare First Click and Last Click models to better understand the user journey
If you have questions, contact our support.
