> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> The tab in Nemu's Ad Manager offers a detailed view of your campaigns on Google, allowing for in-depth analysis and optimization of your ads.

## 1. **Google Ads Tab Structure**

Within the Google Ads tab, you will find the following divisions:

* **Accounts** → Shows all linked ad accounts.
* **Campaigns** → Consolidated view of each campaign's performance.
* **Ad Groups** → Displays segmentation within campaigns.
* **Ads** → Lists individual ads with their creatives and variations.

> Example of the Google Ads tab screen: (Image of the tab open with campaigns listed)

## 2. **Main Features of the Google Ads Tab**

Nemu offers important features for campaign management directly on the platform, with agility for operational adjustments.

**Linked Accounts**

* View and compare performance of each Google Ads account individually.
* Ideal for those working with multiple brands or agency accounts.

**Campaigns**

In the campaigns tab, it is possible to:

* ✔️ **Activate or Pause Campaigns** → Use the status toggle to activate or pause campaigns with one click.
* ✔️ **Edit Budget** → Click the pencil icon in the Budget column to make real-time adjustments.

❌ Campaign duplication is not available for Google Ads in Nemu.

**Ad Groups**

* View ad groups with their segmentation.
* It is also possible to activate, pause, and adjust group budgets directly through Nemu.

**Ads**

* The Ads tab displays the creatives used, including titles, descriptions, and URLs.
* Track which ads are generating the most clicks and conversions.

## 3. **Table Customization**

Click the ⚙️ (gear) icon to choose the metrics you want to see.\
Drag columns to reorganize your view.\
Save custom views with the metrics that make the most sense for your business.

## 4. **Available Attribution Models**

Available options:

* **First Click** → Assigns the sale to the first clicked channel.
* **Last Click** → Assigns to the last channel before conversion.
* **Assisted** → Assigns 100% of the sale to all channels that participated in the journey.
* **Last Paid Click** → Attributes 100% credit to the last paid channel clicked.
* **Last Non-Direct Click** → Attributes 100% credit to the last non-direct channel.
* **Linear** → Distributes credit equally among all channels in the journey.

For more details on each model and when to use them, check our [Attribution Models section](/en/platform/attribution-models/model-types).

**How to use in practice?**

* **First Click** → Evaluate channels that attract new users.
* **Last Click** → Understand who closes the sale.
* **Assisted** → Identify support channels throughout the journey.

Example screen with attribution model selected: (Image with First Click enabled)

## 5. **Conclusion**

The Google Ads tab allows you to monitor and adjust campaigns based on reliable data and an integrated view.

## **Next Steps:**

* Activate or pause campaigns based on performance.
* Adjust budgets practically.
* Use attribution models for deeper analyses.
* Customize and save views to optimize your routine.

If you have questions, [contact our support](mailto:contato@nemu.com.br).