> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest Ads

> NEMU's new integration with Pinterest Ads allows you to centralize and optimize the management of your campaigns directly from the platform. See how to do it in a few steps:

## 1. Pinterest Ads Tab Structure

* **Accounts** → All connected Pinterest accounts.
* **Campaigns** → List of campaigns with aggregate performance.
* **Ad Groups** → Segmentations by group within the campaign.
* **Ads** → Display of active creatives.

Example of the Pinterest Ads tab screen: (Image with campaigns listed)

## 2. Main Features of the Pinterest Ads Tab

**Linked Accounts**

* Track individual performance per connected account.
* Switch between accounts easily.

**Campaigns**

* ✔️ Activate or Pause Campaigns → Toggle status with one click.
* ✔️ Edit Budget → Adjust values without leaving Nemu.
* ❌ It is not possible to duplicate campaigns via Nemu on Pinterest Ads.

**Ad Groups**

* Manage segmentations with direct budget control.
* Quickly pause or activate sets based on performance.

**Ads**

* See the creatives used in each campaign.
* Identify which creatives have better CTR or conversion.

## 3. Table Customization

Use the gear button ⚙️ to select metrics.\
Reorder columns and save preferred views.

## 4. Available Attribution Models

* **First Click** → Assigns the sale to the first clicked channel.
* **Last Click** → Assigns to the last channel before conversion.
* **Assisted** → Assigns 100% of the sale to all channels that participated in the journey.
* **Last Paid Click** → Attributes 100% credit to the last paid channel clicked.
* **Last Non-Direct Click** → Attributes 100% credit to the last non-direct channel.
* **Linear** → Distributes credit equally among all channels in the journey.

For more details on each model and when to use them, check our [Attribution Models section](/en/platform/attribution-models/model-types).

**How to use in practice?**
Use the models to better understand Pinterest's role in the purchase journey: acquisition, conversion, or support.\
Attribution demonstration image: (Screenshot with model comparison)

## 5. Conclusion

The Pinterest Ads tab brings practicality to monitor and manage campaigns with precision and autonomy.

### Next Steps:

* Activate or pause campaigns quickly.
* Adjust budgets directly through the interface.
* Use attribution models to better understand the results.

If you have questions, [contact our support](mailto:contato@nemu.com.br).