> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Ads

> The tab in Nemu's Ad Manager offers a detailed view of your TikTok campaigns, allowing for in-depth analysis and optimization of your ads.

## 1. **TikTok Ads Tab Structure**

* **Accounts** → All connected TikTok Ads accounts.
* **Campaigns** → Overview of each campaign's overall performance.
* **Ad Sets** → Segmentation breakdown by group.
* **Ads** → Creatives used in each campaign.

Example of the TikTok Ads tab screen: (Image of the tab open with campaigns listed)

## 2. **Main Features of the TikTok Ads Tab**

* **Linked Accounts**
  * View individual performance of each TikTok account.
  * Ideal for teams managing multiple accounts.
* **Campaigns**
  * ✔️ Activate or Pause Campaigns → Quick control with the status button.
  * ✔️ Edit Budget → Adjust the invested amount directly on the platform.
  * ❌ It is not possible to duplicate campaigns via Nemu for TikTok Ads.
* **Ad Sets**
  * Activate, pause, and edit the budget of ad sets.
  * Test different audiences and placements for better performance.
* **Ads**
  * See which creatives are generating more engagement.
  * Hover to view the video or image of the ad.

## 3. **Table Customization**

* Click the ⚙️ icon to configure the displayed metrics.
* Reorder columns and save custom views.

## 4. **Available Attribution Models**

* **First Click** → Assigns the sale to the first clicked channel.
* **Last Click** → Assigns to the last channel before conversion.
* **Assisted** → Assigns 100% of the sale to all channels that participated in the journey.
* **Last Paid Click** → Attributes 100% credit to the last paid channel clicked.
* **Last Non-Direct Click** → Attributes 100% credit to the last non-direct channel.
* **Linear** → Distributes credit equally among all channels in the journey.

For more details on each model and when to use them, check our [Attribution Models section](/en/platform/attribution-models/model-types).

**How to use in practice?**
Discover if TikTok is attracting, converting, or assisting in the journey based on the chosen model.

Example with models enabled: (Image with model comparison)

## 5. **Conclusion**

The TikTok Ads tab is ideal for teams who want speed, control, and clarity over their campaigns.

**Next Steps:**

* Pause or activate campaigns with a few clicks.
* Adjust budgets based on performance.
* Deepen your analysis with different attribution models.
* Check the Help Center or contact support if you need!