> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# All Channels

> The tab within Nemu's Ad Manager offers a consolidated view of performance by acquisition channel, crossing sales information, media investments, and profitability metrics.

This section is ideal for comparative analysis between all active channels in your marketing funnel.

## What can you view?

In this table, you find the following data per channel:

* **Sales**: Total orders attributed to the channel.
* **Spend**: Media investment, available for channels with native integration.
* **Revenue**: Total value of sales attributed to the channel.
* **Profit**: Revenue minus product cost, marketing investment, and fees.
* **ROI / ROAS / CPA**: Financial efficiency and return on investment indicators.
* **Impressions / Clicks / CTR / CPC / CPM**: Campaign performance metrics (when available).
* **Profit Margin**: Margin percentage considering revenue and cost.

***

## Attribution: how to interpret the data?

You can switch between **various attribution models** to understand the conversion journey:

* **First Click**: Assigns 100% credit to the first channel touched by the user. Useful for understanding acquisition channels.
* **Last Click**: Assigns 100% to the last channel before purchase. Ideal for analyzing conversion channels.
* **Assisted**: Presents intermediate interactions in the journey. Fundamental for multi-touch and funnel optimization analyses.
* **Last Paid Click**: Assigns 100% to the last paid channel clicked.
* **Last Non-Direct Click**: Assigns 100% to the last non-direct channel.
* **Linear**: Distributes credit equally among all channels.

For more details on each model, check our [Attribution Models section](/en/platform/attribution-models/model-types).

The change of model directly affects the data presented in the table, allowing multiple performance readings per channel.

## Integrations and data availability

Not all channels will have all complete data. Fields like **spend, ROI, ROAS, CPA, CTR, etc.** are filled only for channels with native integration with Nemu. Currently, we offer integrations with:

* Meta Ads (Facebook and Instagram)
* Google Ads
* TikTok Ads
* Pinterest Ads

For channels without integration (such as direct traffic, influencers, email marketing, or custom UTMs), we display only available data, such as **sales and revenue**.

## How to use this view?

* Compare performance between different channels in one place.
* Evaluate profitability per channel based on profit and ROI.
* Understand the role of each channel in the customer journey by switching between attribution models.
* Identify optimization opportunities, spend cuts, or investment reinforcement.