With just a few clicks, you can understand:
- How your metrics evolve day by day
- Which channels perform better in each period
- How different attribution models impact sales, CPA, ROAS, ROI, and profit
Where to find it
In the Nemu sidebar, access Daily Metrics:
Clicking will take you to the Daily Reports screen, where all the analysis happens.
Screen Overview
The Daily Metrics screen consists of four main sections:
- Date range selector (DatePicker)
- Channel and attribution model filters
- Daily evolution chart
- Detailed table by day and channel
These elements work in an integrated way: any adjustment to filters or metrics automatically reflects in the chart and table.
Date Range Selection (DatePicker)
In the upper right corner of the screen, you find the DatePicker, which works the same way as in other areas of the platform.
With it, you can:
- Select a specific date range
- Analyze days, weeks, or longer periods
- Quickly adjust the analysis context
All metrics displayed in the chart and table respect the selected period.
Channel Selection
Right below the Daily Reports title, you find the channel selector.
Currently, you can analyze:
- All channels (consolidated)
- Meta Ads
- Google Ads
- TikTok Ads
- Pinterest Ads
You can:
- Analyze all channels together
- Select only a specific network
- Combine more than one network (e.g., Meta Ads + Google Ads)
Soon, new channels like Organic, Direct, CRM, and others will also be available.
Attribution Model Selection
Next to the channel selector, you find the attribution model selector.
This step is essential, as the attribution model directly impacts metrics such as:
- Sales
- Revenue
- CPA
- ROAS
- ROI
- Profit
When changing the attribution model:
- The chart is automatically recalculated
- The table below is also updated
This allows you to compare how different models influence the reading of results.
Daily Metrics Chart
The chart presents the daily evolution of metrics over the selected period.
Metric Selection
At the top of the chart, you can choose which metrics you want to view, such as:
- Impressions
- Clicks
- Sales
- CPA
- ROI
- ROAS
- CPM
- CTR
- CPC
- Revenue
- Profit
- Profit margin
- Marketing investment
You can select one or multiple metrics at the same time.
Best Practices When Combining Metrics
When selecting multiple metrics, it’s important to consider the scale of the data.
For example:
- Impressions have very high values
- ROAS or CPA have smaller values
When metrics with very different scales are displayed together, some lines may look visually “flattened”.
Recommendations:
- Combine metrics from similar dimensions (e.g., Revenue + Profit)
- Analyze metrics individually when necessary
- Use mouse over on the chart to view exact values per day
When hovering over a point on the chart, you can see detailed values for all selected metrics on that day.
Daily Metrics Table
Below the chart, you find the table with all detailed metrics.
Table Organization
The table can be viewed in two ways:
- Days in rows
- Days in columns
You can toggle this format in the upper right corner of the table, choosing the view that makes the most sense for your analysis.
Always Complete Metrics
Regardless of the metrics selected in the chart:
- The table always displays all available metrics
- This allows for deeper analysis even when the chart is focused on a few metrics
Channel Analysis Within the Table
Table behavior varies depending on the selected channels.
When only one channel is selected
- The table behaves simply
- Each day directly displays all metrics for that channel
When more than one channel is selected
- The table displays drop-downs per day
- When expanded, you view detailed metrics for each channel individually
This allows you to:
- Compare channels on the same day
- Understand which channel drove performance
- Identify variations in CPA, ROAS, sales, and revenue
This behavior works with both:
- Days in rows
- Days in columns
The analysis adapts to your preference.
How to Use in Daily Life
The Daily Metrics functionality was designed for quick and recurring analyses, such as:
- Tracking daily campaign evolution
- Identifying performance drops or peaks
- Comparing paid media channels
- Evaluating the impact of budget changes
- Analyzing results under different attribution models
All of this in a simple, flexible, and decision-making-oriented interface. 
