> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.
# Daily Metrics
> The Daily Metrics functionality makes it easy to analyze the daily evolution of marketing and sales data, combining graphical visualization and tabular analysis.
With just a few clicks, you can understand:
* How your metrics evolve day by day
* Which channels perform better in each period
* How different attribution models impact sales, CPA, ROAS, ROI, and profit
## Where to find it
In the Nemu sidebar, access **Daily Metrics**:
Clicking will take you to the **Daily Reports** screen, where all the analysis happens.
## Screen Overview
The Daily Metrics screen consists of four main sections:
1. Date range selector (DatePicker)
2. Channel and attribution model filters
3. Daily evolution chart
4. Detailed table by day and channel
These elements work in an integrated way: any adjustment to filters or metrics automatically reflects **in the chart and table**.
## Date Range Selection (DatePicker)
In the upper right corner of the screen, you find the **DatePicker**, which works the same way as in other areas of the platform.
With it, you can:
* Select a specific date range
* Analyze days, weeks, or longer periods
* Quickly adjust the analysis context
All metrics displayed in the chart and table respect the selected period.
## Channel Selection
Right below the **Daily Reports** title, you find the channel selector.
Currently, you can analyze:
* **All channels** (consolidated)
* **Meta Ads**
* **Google Ads**
* **TikTok Ads**
* **Pinterest Ads**
You can:
* Analyze all channels together
* Select only a specific network
* Combine more than one network (e.g., Meta Ads + Google Ads)
Soon, new channels like **Organic**, **Direct**, **CRM**, and others will also be available.
The chart and table behavior automatically adapts to the selected channels.
## Attribution Model Selection
Next to the channel selector, you find the **attribution model selector**.
This step is essential, as the attribution model directly impacts metrics such as:
* Sales
* Revenue
* CPA
* ROAS
* ROI
* Profit
When changing the attribution model:
* The chart is automatically recalculated
* The table below is also updated
This allows you to compare how different models influence the reading of results.
## Daily Metrics Chart
The chart presents the **daily evolution of metrics** over the selected period.
### Metric Selection
At the top of the chart, you can choose which metrics you want to view, such as:
* Impressions
* Clicks
* Sales
* CPA
* ROI
* ROAS
* CPM
* CTR
* CPC
* Revenue
* Profit
* Profit margin
* Marketing investment
You can select **one or multiple metrics at the same time**.
### Best Practices When Combining Metrics
When selecting multiple metrics, it's important to consider the **scale of the data**.
For example:
* Impressions have very high values
* ROAS or CPA have smaller values
When metrics with very different scales are displayed together, some lines may look visually "flattened".
**Recommendations:**
* Combine metrics from similar dimensions (e.g., Revenue + Profit)
* Analyze metrics individually when necessary
* Use **mouse over** on the chart to view exact values per day
When hovering over a point on the chart, you can see detailed values for all selected metrics on that day.
## Daily Metrics Table
Below the chart, you find the table with all detailed metrics.
### Table Organization
The table can be viewed in two ways:
* **Days in rows**
* **Days in columns**
You can toggle this format in the upper right corner of the table, choosing the view that makes the most sense for your analysis.
### Always Complete Metrics
Regardless of the metrics selected in the chart:
* **The table always displays all available metrics**
* This allows for deeper analysis even when the chart is focused on a few metrics
## Channel Analysis Within the Table
Table behavior varies depending on the selected channels.
### When only one channel is selected
* The table behaves simply
* Each day directly displays all metrics for that channel
### When more than one channel is selected
* The table displays **drop-downs per day**
* When expanded, you view detailed metrics for each channel individually
This allows you to:
* Compare channels on the same day
* Understand which channel drove performance
* Identify variations in CPA, ROAS, sales, and revenue
This behavior works with both:
* Days in rows
* Days in columns
The analysis adapts to your preference.
## How to Use in Daily Life
The Daily Metrics functionality was designed for quick and recurring analyses, such as:
* Tracking daily campaign evolution
* Identifying performance drops or peaks
* Comparing paid media channels
* Evaluating the impact of budget changes
* Analyzing results under different attribution models
All of this in a simple, flexible, and decision-making-oriented interface.