Influencers

Although influencer data is already part of Nemu’s general attribution, this area offers a specific and in-depth view, making it easier to make decisions about partnerships, investments, and individual performance of each influencer.

​

Where to find it

In the Nemu sidebar, access Influencers: Clicking will take you to the influencer analysis page.

​

Screen Overview

The Influencers screen consists of four sections:

1. General metrics cards

2. Performance over time chart

3. Influencers table

4. Create and edit influencer actions

​

Date Selection

In the upper right corner of the screen, you find the DatePicker, which works the same way as in other areas of the platform. With it, you can:

• Select a specific date range
• Analyze weeks, months, or custom periods
• Evaluate evolution and impact of influencer campaigns over time

All metrics, charts, and tables are recalculated based on the selected period.

​

General Influencer Metrics

At the top of the screen, you find the main consolidated indicators for the influencer channel:

• Total sold
• Revenue via coupons
• First Click
• Last Click
• Assisted conversions
• Active influencers

These metrics combine:

• Nemu’s own attribution (First Click, Last Click, and Assisted)
• Revenue identified via coupons, when applicable

This allows for a complete reading of the real impact of influencers on the funnel.

​

Performance Chart

Right below the cards, you find the Sales Performance chart, which allows you to track over time:

• Revenue from links (Nemu attribution)
• Revenue from coupons
• Sales associated with links
• Sales associated with coupons

The chart helps understand:

• Performance trends
• Sales peaks
• Difference between impact via link and via coupon

​

Influencers Table

Below the chart, you find the Influencers Table, where each row represents an identified or registered influencer. In the table, you can view:

• Influencer name
• Revenue by attribution model
• Revenue via coupons
• Consolidated performance metrics

It is also possible to:

• Search for influencers by name
• Switch between multiple attribution models

​

How Nemu Identifies Influencers

Influencer identification happens in two complementary ways:

​

1. Identification via UTMs (Nemu attribution)

Nemu automatically identifies influencers based on the UTM Source. Anything containing variations like:

• influencer
• influenciador
• influencers
• equivalent variations

is automatically classified as influencer traffic and appears in the table. The UTM Medium is used to identify the specific influencer (e.g., influencer name).

​

2. Identification via coupons

In addition to UTMs, Nemu also identifies sales via discount coupons, integrated directly with the store. Currently, automatic coupon tracking is available for integrations with:

• VTEX
• Shopify
• Wake

If you use another platform, contact the Nemu team to check availability. Revenue generated by a coupon is linked to the influencer to which the coupon was associated.

​

Creating an Influencer

To create a new influencer, click the + Add Influencer button: You will need to fill in the following information:

​

Influencer Information

• Influencer name
• Description (optional)
• Highlight color (for visual identification)

​

Tracking (UTMs)

Here you define how Nemu will identify this influencer in the traffic.

• UTM Source: Traffic source identifier

  Example: influencer

• UTM Medium: Specific influencer identifier

  Usually the influencer’s name, this value can be automatically generated based on the influencer’s name

​

Discount Coupons

You can add one or more coupons associated with the influencer.

• Each coupon directly links sales made with it to the influencer
• It’s possible to add multiple coupons for the same influencer

Thus, revenue generated via coupon starts to compose that influencer’s data.

​

Editing an Influencer

In the Influencers Table, on the right side of each row, you find the edit option. When editing an influencer, it is possible to:

• Change the name
• Adjust the description
• Modify the color
• Edit UTMs
• Add or remove coupons

​

How to Use in Daily Life

The Influencers functionality was designed to facilitate analyses such as:

• Identify which influencers generate the most revenue
• Compare impact by attribution model
• Evaluate performance via link vs. via coupon
• Understand influencers who assist conversions
• Make decisions about partnerships and investments

All of this in a simple, dedicated interface, integrated with Nemu’s attribution model.