> ## Documentation Index > Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt > Use this file to discover all available pages before exploring further. # Influencers > The Influencers functionality allows for dedicated analysis of the influencer marketing channel, combining Nemu's own attribution with revenue via coupons. Although influencer data is already part of Nemu's general attribution, this area offers a **specific and in-depth view**, making it easier to make decisions about partnerships, investments, and individual performance of each influencer. ## Where to find it In the Nemu sidebar, access **Influencers**: Influencers Clicking will take you to the influencer analysis page. ## Screen Overview The Influencers screen consists of four sections: 1. **General metrics cards** Influencers 2. **Performance over time chart** Influencers 3. **Influencers table** Influencers 4. **Create and edit influencer actions** Influencers ## Date Selection In the upper right corner of the screen, you find the **DatePicker**, which works the same way as in other areas of the platform. With it, you can: * Select a specific date range * Analyze weeks, months, or custom periods * Evaluate evolution and impact of influencer campaigns over time All metrics, charts, and tables are recalculated based on the selected period. DatePicker All data respects the **selected period** in the DatePicker. ## General Influencer Metrics At the top of the screen, you find the main consolidated indicators for the influencer channel: * **Total sold** * **Revenue via coupons** * **First Click** * **Last Click** * **Assisted conversions** * **Active influencers** These metrics combine: * **Nemu's own attribution** (First Click, Last Click, and Assisted) * **Revenue identified via coupons**, when applicable Influencers This allows for a complete reading of the real impact of influencers on the funnel. ## Performance Chart Right below the cards, you find the **Sales Performance** chart, which allows you to track over time: * Revenue from links (Nemu attribution) * Revenue from coupons * Sales associated with links * Sales associated with coupons The chart helps understand: * Performance trends * Sales peaks * Difference between impact via link and via coupon Influencers ## Influencers Table Below the chart, you find the **Influencers Table**, where each row represents an identified or registered influencer. In the table, you can view: * Influencer name * Revenue by attribution model * Revenue via coupons * Consolidated performance metrics It is also possible to: * Search for influencers by name * Switch between **multiple attribution models** Influencers ## How Nemu Identifies Influencers Influencer identification happens in two complementary ways: ### 1. Identification via UTMs (Nemu attribution) Nemu automatically identifies influencers based on the **UTM Source**. Anything containing variations like: * `influencer` * `influenciador` * `influencers` * equivalent variations is automatically classified as influencer traffic and appears in the table. The **UTM Medium** is used to identify the specific influencer (e.g., influencer name). If the traffic doesn't use a `source` related to influencer, it won't be automatically identified as such. ### 2. Identification via coupons In addition to UTMs, Nemu also identifies sales via **discount coupons**, integrated directly with the store. Currently, automatic coupon tracking is available for integrations with: * [**VTEX**](/en/onboarding/integrations/vtex) * [**Shopify**](/en/onboarding/integrations/shopify) * [**Wake**](/en/onboarding/integrations/wake) If you use another platform, contact the Nemu team to check availability. Revenue generated by a coupon is linked to the influencer to which the coupon was associated. ## Creating an Influencer To create a new influencer, click the **+ Add Influencer** button: Influencers You will need to fill in the following information: ### Influencer Information * **Influencer name** * **Description** (optional) * **Highlight color** (for visual identification) Influencers ### Tracking (UTMs) Here you define how Nemu will identify this influencer in the traffic. * **UTM Source**: Traffic source identifier > Example: `influencer` * **UTM Medium**: Specific influencer identifier > Usually the influencer's name, this value can be automatically generated based on the influencer's name Influencers Whenever Nemu identifies sessions with this UTM combination, they will be associated with the influencer. ### Discount Coupons You can add one or more coupons associated with the influencer. * Each coupon directly links sales made with it to the influencer * It's possible to add **multiple coupons** for the same influencer Influencers Thus, **revenue generated via coupon** starts to compose that influencer's data. ## Editing an Influencer In the **Influencers Table**, on the right side of each row, you find the **edit** option. Influencers When editing an influencer, it is possible to: * Change the name * Adjust the description * Modify the color * Edit UTMs * Add or remove coupons Changes take effect immediately for future analyses. ## How to Use in Daily Life The Influencers functionality was designed to facilitate analyses such as: * Identify which influencers generate the most revenue * Compare impact by attribution model * Evaluate performance via link vs. via coupon * Understand influencers who assist conversions * Make decisions about partnerships and investments All of this in a simple, dedicated interface, integrated with Nemu's attribution model.