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Overview

Now you can view, for each campaign in your ads, exactly which products were sold.
This feature helps you understand which campaigns bring the most return per product, allowing you to optimize investments more strategically.

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How to Access

  1. Go to the Campaigns tab in your Nemu account.
  2. Choose the desired social network (Meta, Google, Pinterest or TikTok).
  3. Next to each campaign, you’ll see the products icon.
  4. Click the icon to open the detailed report.

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What You’ll Find

Within the campaign report, you’ll have access to:
  • Campaign Costs: how much was invested.
  • Revenue by Attribution: values attributed in different attribution models (First Click, Last Click).
  • Conversions by Attribution: number of sales attributed to each model.
  • Product Detail:
    • Sales participation
    • Revenue (by attribution model)
    • Units sold
    • Product costs

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Usage Tips

  • Sales may have more than one product, so it’s expected that the total units sold will be greater than the number of sales.
  • Compare First Click vs Last Click to understand if a campaign is helping to attract new customers or close sales at the end of the journey.
  • Use the revenue and units sold metrics per product to decide which campaigns deserve more investment.
  • Combine this view with your product margins to identify real ROI per campaign.