> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
> Use this file to discover all available pages before exploring further.

# How do UTMs work?

> Nemu uses UTMs to understand the origin of visits and correctly attribute sales to marketing campaigns.

## What's the difference between traditional UTMs and Nemu UTMs?

**Traditional UTMs** are parameters you already use in your business (e.g., Google Analytics), like `utm_source`, `utm_campaign`, `utm_medium`, among others.

**Nemu UTMs** are parameters that Nemu uses to track your sales (e.g., Facebook Ads, Google Ads, etc.), like `nemu_source`, `nemu_campaign`, `nemu_adset`, `nemu_content`, among others.

These parameters are added to the end of a URL to provide specific information about the traffic source.

**Example of URL with traditional UTMs:**<br />
`https://www.example.com/product?utm_source=google&utm_campaign=summer_promo`<br />

**Example of URL with Traditional UTMs + Nemu UTMs:**<br />
`https://www.example.com/product?utm_source=google&utm_campaign=summer_promo&nemu_source=google&nemu_campaign=summer_promo`<br />

## What are UTMs?

UTMs, based on the old web analytics tool called Urchin, are text fragments added to the end of a URL to provide specific information about the traffic source. They consist of parameters, each with a distinct purpose:

| Parameter    | Description                                                                                              |
| ------------ | -------------------------------------------------------------------------------------------------------- |
| **Source**   | Indicates the source where traffic is coming from, such as Google, Facebook, etc.                        |
| **Medium**   | Defines the type of traffic, such as social, cpc (cost per click), organic, among others.                |
| **Campaign** | Identifies the specific campaign that is driving traffic, such as a holiday promotion or product launch. |
| **Term**     | Used mainly in paid ads to track specific keywords.                                                      |
| **Content**  | Used to differentiate ads or similar links that point to the same URL.                                   |

These parameters, when combined and added to the end of a URL, provide valuable information about the effectiveness of different marketing strategies.

## How to configure UTMs correctly?

To ensure your marketing campaigns are being tracked correctly, it is essential to configure UTMs correctly.

Visit the [Configuring UTMs](/en/onboarding/configuring-utms) section to configure UTMs correctly for each platform.