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shopify_organic is a parameter that indicates the sale was attributed to organic traffic generated by Shopify itself. This can happen through internal platform links, automatic redirects, or organic accesses related to the login and checkout flow.
This behavior is normal for Shopify and is not an error with Nemu’s Pixel. The Pixel simply records and correctly classifies the information that Shopify itself provides during the process.

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How is shopify_organic attributed?

The shopify_organic parameter is automatically attributed by Shopify when the user logs in before completing the checkout. During this process:
  • Shopify redirects the user to its own domains (shopify.com or similar);
  • The URL starts containing the parameter utm_source=shopify;
  • Nemu’s Pixel captures this parameter and adds the _organic suffix to make it clear that it is organic traffic from Shopify.
This adjustment exists only for data classification and transparency, not changing the operation of the checkout or sale.

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The process in practice (step by step)

  1. Initial entry through paid media or another channel
The user accesses the store through a sponsored link, for example: https://mysite.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=campaign_facebook At this moment, the traffic is correctly identified as facebook / cpc.
  1. Login before checkout
Before finalizing the purchase, the user logs in. Shopify then redirects to its own domain, like: https://shopify.com/authentication/login
This redirect is controlled exclusively by Shopify.
  1. Redirect to the orders area
After login, Shopify redirects the user to the account orders page, with a URL similar to: Redirect to orders area
  1. Nemu’s Pixel operation
Nemu’s Pixel identifies that:
  • The domain belongs to Shopify and there was a redirect, therefore it is organic traffic from Shopify.
With this, the Pixel classifies this traffic as organic from Shopify, recording it as: utm_source=shopify_organic
  1. Sending the sale to Nemu
When the checkout is finalized, Nemu registers the sale in the dashboard with: utm_source=shopify_organic at the time of the sale. This indicates that, at the final moment of conversion, the last identified click came from an internal organic flow from Shopify.

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Why is this expected and common?

  • Shopify prioritizes its own domains during login and checkout;
  • Internal redirects can overwrite previous UTMs;
  • This behavior happens in any Shopify store, regardless of Nemu;
  • Nemu’s Pixel just faithfully reflects what Shopify reports.

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How to view sales disregarding shopify_organic in Nemu?

If you want to analyze results without this type of attribution:
  1. Go to the Campaigns or Analytics pages;
  2. In the attribution model filters, select: Last Click Paid
Attribution model filters This way, Nemu will only prioritize paid channels, disregarding the impact of Shopify’s organic flow at the final moment of conversion.