Influencers
New dedicated functionality for complete analysis of influencer marketing channel!Now you have a specific and in-depth view that combines Nemu’s own attribution with revenue via coupons, making it easier to make decisions about partnerships and investments:
- Consolidated analysis: Combine attribution data (First Click, Last Click, Assisted) with revenue identified via coupons
- Automatic identification: Nemu automatically identifies influencers via UTMs and discount coupons
- Complete metrics: View total sold, revenue via coupons, assisted conversions, active influencers and average ROAS
- Performance chart: Track revenue evolution from links and coupons over time
- Detailed table: Analyze individual performance of each influencer with multiple attribution models
- Complete management: Create, edit and manage influencers with custom UTMs and multiple coupons
Daily Metrics
New functionality for analyzing the daily evolution of your marketing and sales data!With graphical visualization and tabular analysis, you can quickly understand how your metrics evolve day by day and which channels perform better:
- Complete daily analysis: View the evolution of all metrics (sales, revenue, CPA, ROAS, ROI, profit and more) over time
- Flexible filters: Select specific channels (Meta Ads, Google Ads, TikTok Ads, Pinterest Ads) or analyze all together
- Multiple attribution models: Compare how different models impact the reading of results
- Interactive chart: Select one or multiple metrics to view, with mouse over to see detailed values per day
- Detailed table: View all complete metrics, independent of chart selection, with option for days in rows or columns
- Channel analysis: When multiple channels are selected, expand drop-downs per day to compare detailed performance
Access Management
Launch of Nemu’s new access management system!Now you can share your dashboard with your team and control permissions in a simple and secure way:
- Invite team members: Add collaborators via email and define access level
- Three permission levels: Administrator (full access), Traffic Manager (manage campaigns) and Viewer (read-only)
- Manage users: Filter, search, edit permissions or remove access easily
- Smart invite system: Existing users get direct access, new users receive invitation to create account
- Total control: Only administrators can share the dashboard and manage other users
New Attribution Models
Now you have 3 new models available in your dashboard, bringing more flexibility and precision to understand the real impact of each channel in the customer journey:
- Linear: Distributes credit equally across all touchpoints in the journey. Ideal for understanding how different channels collaborate in a balanced way.
- U-Shaped: Gives more weight to first and last click (40% each), distributing the remaining 20% among intermediate touchpoints. Perfect for balancing discovery and conversion.
- Last Click Paid: Attributes 100% of credit to the last paid channel clicked before conversion. Measures direct return on your paid media investments, ignoring intermediate organic and direct visits.