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If you have already completed the initial setup in Nemu, but your sales are not showing up correctly in the Campaigns section, this guide will help you identify and fix the problem. Sales tracking in Nemu relies on three fundamental pillars: the integration with your sales platform, the correct installation of the Nemu Pixel on your pages, and the UTM configuration in your ads. A failure in any of these steps can prevent the data from being displayed correctly. Let’s check the most common causes.
  • If your UTMs are not configured with the nemu_* parameters, Nemu will try to use the traditional UTMs (utm_source, etc.) as a fallback. - Check the “UTMs” tab in your dashboard to see whether the click data is coming through, even if it is not being attributed to a campaign.

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Possible Causes

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1. Incorrect Sales Platform Integration

First of all, Nemu needs to receive your sales data. This is done through a direct integration with your checkout platform (Yampi, Hotmart, Uappi, etc.). Without this connection, Nemu will never know when a sale has occurred.
  • Check the Connection: Go to Nemu’s integrations area and confirm that your sales platform is connected and active.
  • Permissions: Make sure the permissions granted (via API or Webhook) are sufficient for Nemu to read the sales data.
For a detailed step-by-step on how to connect your platform, see our complete Integrations guide.

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2. Missing or Non-Functional Nemu Pixel

The Nemu Pixel is a script that must be installed on all your pages (sales page, thank-you page, etc.). It is responsible for capturing the user’s journey and identifying which campaign they came from.
  • Check the Installation: Verify that the Nemu Pixel script has been installed correctly across your page structure.
  • Test Parameter Passing: To make sure the pixel is capturing the UTMs, add the following test parameter to the end of your sales page URL and navigate to the checkout:
If the parameters do not persist in the URL all the way to the payment page, the script may not be working.
The Pixel is essential for Nemu to understand the origin of each visit. To create and install it, follow the tutorial in Configuring the Nemu Pixel.

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3. Incorrect UTM Configuration in Ads

UTMs connect the ad click to the sale recorded in the dashboard. Nemu uses its own parameters (nemu_source, nemu_campaign, etc.) for more accurate tracking, although it is also compatible with traditional UTMs. It is crucial that ALL campaigns, both new and existing ones, have the URL parameters configured correctly in the ad platform. The UTM structure varies depending on the platform (Meta Ads, Google Ads, TikTok Ads). Using the wrong template will cause tracking to fail.
Instead of a generic table, we created specific guides for each platform. Visit our configuration hub to find the exact tutorial for your traffic source: Configuring UTMs.

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4. Cache Enabled on Pages

Cache can prevent the latest version of your page (with the Pixel installed) from loading for the user, causing tracking to stop working.
  • Check Plugins: Look for active cache plugins in your page builder tool (e.g., WordPress).
  • Clear the Cache: Clear the cache of your page and server. If you don’t know how, ask your developer for help.
✅ We’ve reached the end! After following these steps, you will most likely identify the source of the problem. If tracking still does not work as expected, don’t hesitate to contact Nemu support for a detailed analysis.