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What’s the difference between traditional UTMs and Nemu UTMs?

Traditional UTMs are parameters you already use in your business (e.g., Google Analytics), like utm_source, utm_campaign, utm_medium, among others. Nemu UTMs are parameters that Nemu uses to track your sales (e.g., Facebook Ads, Google Ads, etc.), like nemu_source, nemu_campaign, nemu_adset, nemu_content, among others. These parameters are added to the end of a URL to provide specific information about the traffic source. Example of URL with traditional UTMs:
https://www.example.com/product?utm_source=google&utm_campaign=summer_promo
 Example of URL with Traditional UTMs + Nemu UTMs:
https://www.example.com/product?utm_source=google&utm_campaign=summer_promo&nemu_source=google&nemu_campaign=summer_promo

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What are UTMs?

UTMs, based on the old web analytics tool called Urchin, are text fragments added to the end of a URL to provide specific information about the traffic source. They consist of parameters, each with a distinct purpose: These parameters, when combined and added to the end of a URL, provide valuable information about the effectiveness of different marketing strategies.

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How to configure UTMs correctly?

To ensure your marketing campaigns are being tracked correctly, it is essential to configure UTMs correctly. Visit the Configuring UTMs section to configure UTMs correctly for each platform.