Documentation Index
Fetch the complete documentation index at: https://docs.nemu.com.br/llms.txt
Use this file to discover all available pages before exploring further.
What’s the difference between traditional UTMs and Nemu UTMs?
Traditional UTMs are parameters you already use in your business (e.g., Google Analytics), likeutm_source, utm_campaign, utm_medium, among others.
Nemu UTMs are parameters that Nemu uses to track your sales (e.g., Facebook Ads, Google Ads, etc.), like nemu_source, nemu_campaign, nemu_adset, nemu_content, among others.
These parameters are added to the end of a URL to provide specific information about the traffic source.
Example of URL with traditional UTMs:https://www.example.com/product?utm_source=google&utm_campaign=summer_promoExample of URL with Traditional UTMs + Nemu UTMs:
https://www.example.com/product?utm_source=google&utm_campaign=summer_promo&nemu_source=google&nemu_campaign=summer_promoWhat are UTMs?
UTMs, based on the old web analytics tool called Urchin, are text fragments added to the end of a URL to provide specific information about the traffic source. They consist of parameters, each with a distinct purpose:| Parameter | Description |
|---|---|
| Source | Indicates the source where traffic is coming from, such as Google, Facebook, etc. |
| Medium | Defines the type of traffic, such as social, cpc (cost per click), organic, among others. |
| Campaign | Identifies the specific campaign that is driving traffic, such as a holiday promotion or product launch. |
| Term | Used mainly in paid ads to track specific keywords. |
| Content | Used to differentiate ads or similar links that point to the same URL. |