What’s the difference between traditional UTMs and Nemu UTMs?
Traditional UTMs are parameters you already use in your business (e.g., Google Analytics), likeutm_source, utm_campaign, utm_medium, among others.
Nemu UTMs are parameters that Nemu uses to track your sales (e.g., Facebook Ads, Google Ads, etc.), like nemu_source, nemu_campaign, nemu_adset, nemu_content, among others.
These parameters are added to the end of a URL to provide specific information about the traffic source.
Example of URL with traditional UTMs:https://www.example.com/product?utm_source=google&utm_campaign=summer_promoExample of URL with Traditional UTMs + Nemu UTMs:
https://www.example.com/product?utm_source=google&utm_campaign=summer_promo&nemu_source=google&nemu_campaign=summer_promoWhat are UTMs?
UTMs, based on the old web analytics tool called Urchin, are text fragments added to the end of a URL to provide specific information about the traffic source. They consist of parameters, each with a distinct purpose:| Parameter | Description |
|---|---|
| Source | Indicates the source where traffic is coming from, such as Google, Facebook, etc. |
| Medium | Defines the type of traffic, such as social, cpc (cost per click), organic, among others. |
| Campaign | Identifies the specific campaign that is driving traffic, such as a holiday promotion or product launch. |
| Term | Used mainly in paid ads to track specific keywords. |
| Content | Used to differentiate ads or similar links that point to the same URL. |