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Our purpose is simple: bring precision and transparency to marketing performance analysis, correctly attributing results to each customer touchpoint with your brand.

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How does Nemu work?

Nemu uses First Party Data, captured directly through integrations with platforms like:
  • Meta Ads, Google Ads, TikTok Ads, Pinterest Ads
  • Google Analytics 4 (GA4)
  • E-commerce platforms like Shopify and Nuvemshop
  • Custom webhooks and checkouts
  • Google Sheets (for automations and reports)
The central element of our system is the Nemu Pixel, responsible for recording, based on UTMs, the origin of visits, interactions, and conversions on your site.
No data is estimated or statistically modeled — everything is based on real and trackable information.

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Why is Nemu data different?

When comparing Nemu data with what you see in GA4, Facebook Ads Manager, or other platforms, differences are expected — and desired. This happens because:
  • Platforms like Google and Meta have their own attribution goals, often focused on justifying their own results.
  • Nemu is independent and impartial, offering a clear, auditable, and customizable view of the customer journey.

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Attribution Models

Nemu offers three attribution models that you can switch according to your analysis:
  • First Click – Assigns 100% credit to the first touch. Ideal for analyzing acquisition channels.
  • Last Click – Assigns 100% to the last channel before conversion. Useful for short-term decisions.
  • Assisted – Shows all channels that participated in the journey, helping with the multi-touch view.
The results you see on each Nemu screen depend on the selected attribution model. Therefore, analysis is always contextual and strategic.

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Reliable Data. Better Decisions.

Nemu doesn’t rely on cookies. We exclusively use First Party Data, which ensures greater accuracy even with privacy restrictions, like iOS 14+ and third-party blockers. Our system was created to solve exactly what tools like GA4 and Ads Manager can’t: deliver a complete and neutral view of your campaigns’ real performance.

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Why use Nemu?

  • Clearly visualize where your sales come from
  • Discover which campaigns really work
  • Increase your ROAS with confidence and auditable data
  • Optimize tests, budgets, and strategic decisions
If you want to quickly understand how all of this works, watch our introductory video

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Welcome to Nemu!

Congratulations on seeking more depth and intelligence in your data analysis. With Nemu, you have a new lens to view your campaigns and channels with transparency, strategy, and real impact on results. If you have questions, count on our support team. We’re here to help.