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1. Google Ads Tab Structure

Within the Google Ads tab, you will find the following divisions:
  • Accounts → Shows all linked ad accounts.
  • Campaigns → Consolidated view of each campaign’s performance.
  • Ad Groups → Displays segmentation within campaigns.
  • Ads → Lists individual ads with their creatives and variations.
Example of the Google Ads tab screen: (Image of the tab open with campaigns listed)

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2. Main Features of the Google Ads Tab

Nemu offers important features for campaign management directly on the platform, with agility for operational adjustments. Linked Accounts
  • View and compare performance of each Google Ads account individually.
  • Ideal for those working with multiple brands or agency accounts.
Campaigns In the campaigns tab, it is possible to:
  • ✔️ Activate or Pause Campaigns → Use the status toggle to activate or pause campaigns with one click.
  • ✔️ Edit Budget → Click the pencil icon in the Budget column to make real-time adjustments.
❌ Campaign duplication is not available for Google Ads in Nemu. Ad Groups
  • View ad groups with their segmentation.
  • It is also possible to activate, pause, and adjust group budgets directly through Nemu.
Ads
  • The Ads tab displays the creatives used, including titles, descriptions, and URLs.
  • Track which ads are generating the most clicks and conversions.

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3. Table Customization

Click the ⚙️ (gear) icon to choose the metrics you want to see.
Drag columns to reorganize your view.
Save custom views with the metrics that make the most sense for your business.

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4. Available Attribution Models

Available options:
  • First Click → Assigns the sale to the first clicked channel.
  • Last Click → Assigns to the last channel before conversion.
  • Assisted → Assigns 100% of the sale to all channels that participated in the journey.
How to use in practice?
  • First Click → Evaluate channels that attract new users.
  • Last Click → Understand who closes the sale.
  • Assisted → Identify support channels throughout the journey.
Example screen with attribution model selected: (Image with First Click enabled)

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5. Conclusion

The Google Ads tab allows you to monitor and adjust campaigns based on reliable data and an integrated view.

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Next Steps:

  • Activate or pause campaigns based on performance.
  • Adjust budgets practically.
  • Use attribution models for deeper analyses.
  • Customize and save views to optimize your routine.
If you have questions, contact our support.