How to add operational costs and investments per channel

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1. Access the “Operational Costs” menu

• In the Nemu sidebar, click on “Operational Costs”.
• This is where you can add and manage investments per channel and other costs.

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2. Click on “Add”​

• Add investment per channel
• Add operational cost

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3. Understand the difference between the two types

• Investment per channel: use for costs related to marketing channels (e.g., CRM, email, influencers, etc.) to calculate ROI.
• Operational cost: use for general expenses (freelancers, rent, studio, etc.) that don’t need to be tied to a specific channel.

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4. Adding investment per channel

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4.1. Add individually

• Fill in the fields:
  • Title (e.g., March CRM Campaign)
  • Source, Medium, Campaign, Content (UTMs you already use)
  • Start and end date
  • Total value invested
• The value will be distributed proportionally per day in the indicated period.

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4.2. Bulk import

1. Click on “Bulk import”
2. Download the template provided
3. Fill in the columns:
   • Title
   • Source, Medium, Campaign, Content
   • Start and end date
   • Total value
4. Send the file back through the platform

• Keep the UTM standard you already use to ensure the connection with the channels.
• The dates are used to calculate the daily investment (e.g., $10,000 for 10 days =$1,000 per day).

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5. View and edit your investments per channel

• You can edit or delete each item.
• There you can see the investment name, daily value, dates, and creation date.

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6. View the data in the campaigns tabs

• Go to Campaigns > All Channels to see ROI, Revenue, Spend, etc. data.
• The investments you add will be distributed to the respective channels and UTMs.

• The channels you insert also appear in the “Others” tab.
• The “Others” tab shows detailed UTMs (Source, Campaign, Medium, Content).
• Important: if you don’t fill in the campaign, medium, or content fields at the time of upload, these fields will appear blank in the “Others” tab view.

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Ready