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This functionality allows for advanced control, similar to Meta Ads’ own Ad Manager, but with the additional benefit of consolidating Nemu’s internal metrics for analysis and optimization.

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1. Meta Ads Tab Structure

Within the Meta Ads tab, you will find the following divisions:
  • Accounts → Shows all linked ad accounts.
  • Campaigns → Consolidated view of each campaign’s performance.
  • Ad Sets → Displays campaign segmentation.
  • Ads → Lists individual ads and their creatives.
Example of the Meta Ads tab screen: (Image of the tab open with campaigns listed)

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2. Main Features of the Meta Ads Tab

Nemu offers advanced features for campaign management directly on the platform, allowing for quick and efficient adjustments. Linked Accounts
  • If you have more than one linked account, you can view each separately and analyze performance individually.
  • From this tab, you can identify which accounts are bringing the best results.
Campaigns The campaigns tab presents a consolidated view of each active campaign’s performance. In addition to standard metrics, you can take actions directly on the platform. ✔️ Activate or Pause Campaigns → Use the status toggle to activate or pause campaigns directly through Nemu. ✔️ Duplicate Campaigns → Select a campaign and click the duplicate button (next to the search bar). ✔️ Edit Budget → Click the pencil icon in the Budget column to adjust values based on performance. Example screen with options to activate, pause, duplicate, and edit budget: (Image with the campaign selected and available options) Ad Sets
  • The Ad Sets tab allows you to manage segmentation and investments granularly.
  • As with campaigns, it is possible to edit budget, activate/deactivate, and duplicate ad sets.
  • Here, you can test different audiences and segmentations to optimize your results.
If an ad set is performing well, duplicate and test variations to maximize results.
Ads
  • The Ads tab displays the creatives used in each campaign.
  • Hover over ads to view the images and videos used.
  • Use this function to identify which creatives are performing better.
Example screen with a creative being viewed: (Image with mouse over an ad showing the creative)

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3. Table Customization

You can customize the table to view only the most relevant metrics for your analysis.
  • Click the ⚙️ (gear) icon in the upper right corner of the table.
  • Select which metrics to show or hide.
  • Drag columns to reorganize the order of information. Example of the metrics customization screen: (Image with the customize columns option active)

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4. Available Attribution Models

As with other tabs in the Ad Manager, Nemu allows you to view data based on different attribution models: Available options:
  • First Click → Credit for the sale goes to the user’s first click.
  • Last Click → Credit for the sale goes to the last click before conversion.
How to use in practice?
  • First Click helps identify campaigns that attract new customers.
  • Last Click reveals which campaigns are most effective at closing sales.
Example screen with attribution model selected: (Image with First Click enabled)

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5. Conclusion

The Meta Ads tab within Nemu’s Ad Manager offers total control over your campaigns, allowing for quick adjustments without needing to access the Next Steps:
  • Monitor campaign performance and adjust budgets as needed.
  • Duplicate campaigns and ad sets to test new segmentations.
  • Analyze creatives to understand which ads are generating the most conversions.
  • Use different attribution models — First Click, Last Click, and Assisted — to optimize the sales funnel analysis.
If you have questions, contact our support.