1. Dashboard Features
- Date Filters: You can select custom periods, such as today, yesterday, last 7 days, last 14 days, last 30 days or choose a specific period for analysis.
- Product Filters: If you don’t want to view data for all products, you can select only the products of interest.
- Product Ranking: Displays the best-selling products in your store, allowing you to see which items are performing better.
- Metrics Panel: Below the product ranking, you will find all essential metrics to analyze your business performance.
Main Metrics
Revenue
- What is it? Total value generated from sales in the selected period.
- Why is it important? Helps understand the financial volume moved by your business.
ROAS (Return on Ad Spend)
- What is it? Measures the return on ad investment.
- Formula: Revenue / Marketing Investment
- Why is it important? Allows evaluating if your ads are generating more money than what was invested.
Marketing Investment
- What is it? Total spent on marketing campaigns and ads.
- Why is it important? Helps understand how much you are investing to generate traffic and sales.
Financial Summary
- What is it? General overview of your business’s main numbers, such as revenue, profit, and investments.
- Why is it important? Facilitates quick visualization of your store’s financial health.
Profit
- What is it? Value that remains after deducting costs and expenses from total revenue.
- Formula: Revenue - (Cost + Marketing Investment + Fees)
- Why is it important? Indicates if your business is really being profitable.
Profit Margin (%)
- What is it? Percentage of profit on total revenue.
- Formula: (Profit / Revenue) × 100
- Why is it important? Evaluates if prices and costs are well adjusted to ensure profitability.
ARPU (Average Revenue Per User)
- What is it? Average revenue per customer or order.
- Formula: Total Revenue / Number of Customers or Orders
- Why is it important? Understands the average value spent per customer, optimizing pricing and retention strategies.
Approved Purchases
- What is it? Total number of purchases with approved payment.
- Why is it important? Monitors how many sales actually materialized.
Pending Purchases
- What is it? Orders that have not yet been paid or are awaiting approval.
- Why is it important? Tracks possible conversion losses and optimizes customer recovery actions.
Cost per Product
- What is it? Average value spent on producing or acquiring each unit sold.
- Why is it important? Essential for calculating profit margin and defining strategic prices.
Purchases by Payment Method
- What is it? Distribution of purchases by payment method (Credit Card, Pix, Boleto).
- Why is it important? Understands which method customers use most and allows offering better conditions.
Average Order Value
- What is it? Average value per order.
- Formula: Total Revenue / Number of Approved Purchases
- Why is it important? Evaluates purchasing behavior and identifies opportunities to increase average order value.
Approved Purchases (%)
- What is it? Conversion rate of approved purchases.
- Formula: (Approved Purchases / Total Purchases) × 100
- Why is it important? Measures sales funnel effectiveness, identifying bottlenecks.
Cost per Acquisition (CPA)
- What is it? Average cost to acquire a new customer.
- Formula: Marketing Investment / Approved Purchases
- Why is it important? Measures efficiency of paid traffic investment and marketing campaigns.
Fees and Charges
- What is it? Total spent on payment method fees, gateways, and other charges.
- Why is it important? Allows more precise financial control and calculation of real cost of sales.
ROI (Return on Investment)
- What is it? Measures total return on business investment.
- Formula: (Profit / Total Investment) × 100
- Why is it important? Evaluates if your business is generating profit or loss.
Refunds
- What is it? Total orders that have been refunded to customers.
- Why is it important? Helps identify problems with the product or customer experience.