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1. TikTok Ads Tab Structure

  • Accounts → All connected TikTok Ads accounts.
  • Campaigns → Overview of each campaign’s overall performance.
  • Ad Sets → Segmentation breakdown by group.
  • Ads → Creatives used in each campaign.
Example of the TikTok Ads tab screen: (Image of the tab open with campaigns listed)

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2. Main Features of the TikTok Ads Tab

  • Linked Accounts
    • View individual performance of each TikTok account.
    • Ideal for teams managing multiple accounts.
  • Campaigns
    • ✔️ Activate or Pause Campaigns → Quick control with the status button.
    • ✔️ Edit Budget → Adjust the invested amount directly on the platform.
    • ❌ It is not possible to duplicate campaigns via Nemu for TikTok Ads.
  • Ad Sets
    • Activate, pause, and edit the budget of ad sets.
    • Test different audiences and placements for better performance.
  • Ads
    • See which creatives are generating more engagement.
    • Hover to view the video or image of the ad.

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3. Table Customization

  • Click the ⚙️ icon to configure the displayed metrics.
  • Reorder columns and save custom views.

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4. Available Attribution Models

  • First Click → Assigns the sale to the first clicked channel.
  • Last Click → Assigns to the last channel before conversion.
  • Assisted → Assigns 100% of the sale to all channels that participated in the journey.
  • Last Paid Click → Attributes 100% credit to the last paid channel clicked.
  • Last Non-Direct Click → Attributes 100% credit to the last non-direct channel.
  • Linear → Distributes credit equally among all channels in the journey.
For more details on each model and when to use them, check our Attribution Models section. How to use in practice? Discover if TikTok is attracting, converting, or assisting in the journey based on the chosen model. Example with models enabled: (Image with model comparison)

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5. Conclusion

The TikTok Ads tab is ideal for teams who want speed, control, and clarity over their campaigns. Next Steps:
  • Pause or activate campaigns with a few clicks.
  • Adjust budgets based on performance.
  • Deepen your analysis with different attribution models.
  • Check the Help Center or contact support if you need!