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1. TikTok Ads Tab Structure

  • Accounts → All connected TikTok Ads accounts.
  • Campaigns → Overview of each campaign’s overall performance.
  • Ad Sets → Segmentation breakdown by group.
  • Ads → Creatives used in each campaign.
Example of the TikTok Ads tab screen: (Image of the tab open with campaigns listed)

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2. Main Features of the TikTok Ads Tab

  • Linked Accounts
    • View individual performance of each TikTok account.
    • Ideal for teams managing multiple accounts.
  • Campaigns
    • ✔️ Activate or Pause Campaigns → Quick control with the status button.
    • ✔️ Edit Budget → Adjust the invested amount directly on the platform.
    • ❌ It is not possible to duplicate campaigns via Nemu for TikTok Ads.
  • Ad Sets
    • Activate, pause, and edit the budget of ad sets.
    • Test different audiences and placements for better performance.
  • Ads
    • See which creatives are generating more engagement.
    • Hover to view the video or image of the ad.

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3. Table Customization

  • Click the ⚙️ icon to configure the displayed metrics.
  • Reorder columns and save custom views.

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4. Available Attribution Models

  • First Click
  • Last Click
  • Assisted
How to use in practice? Discover if TikTok is attracting, converting, or assisting in the journey based on the chosen model. Example with models enabled: (Image with model comparison)

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5. Conclusion

The TikTok Ads tab is ideal for teams who want speed, control, and clarity over their campaigns. Next Steps:
  • Pause or activate campaigns with a few clicks.
  • Adjust budgets based on performance.
  • Deepen your analysis with different attribution models.
  • Check the Help Center or contact support if you need!