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1. Pinterest Ads Tab Structure

  • Accounts → All connected Pinterest accounts.
  • Campaigns → List of campaigns with aggregate performance.
  • Ad Groups → Segmentations by group within the campaign.
  • Ads → Display of active creatives.
Example of the Pinterest Ads tab screen: (Image with campaigns listed)

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2. Main Features of the Pinterest Ads Tab

Linked Accounts
  • Track individual performance per connected account.
  • Switch between accounts easily.
Campaigns
  • ✔️ Activate or Pause Campaigns → Toggle status with one click.
  • ✔️ Edit Budget → Adjust values without leaving Nemu.
  • ❌ It is not possible to duplicate campaigns via Nemu on Pinterest Ads.
Ad Groups
  • Manage segmentations with direct budget control.
  • Quickly pause or activate sets based on performance.
Ads
  • See the creatives used in each campaign.
  • Identify which creatives have better CTR or conversion.

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3. Table Customization

Use the gear button ⚙️ to select metrics.
Reorder columns and save preferred views.

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4. Available Attribution Models

  1. First Click
  2. Last Click
  3. Assisted
How to use in practice? Use the models to better understand Pinterest’s role in the purchase journey: acquisition, conversion, or support.
Attribution demonstration image: (Screenshot with model comparison)

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5. Conclusion

The Pinterest Ads tab brings practicality to monitor and manage campaigns with precision and autonomy.

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Next Steps:

  • Activate or pause campaigns quickly.
  • Adjust budgets directly through the interface.
  • Use attribution models to better understand the results.
If you have questions, contact our support.