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1. Pinterest Ads Tab Structure

  • Accounts → All connected Pinterest accounts.
  • Campaigns → List of campaigns with aggregate performance.
  • Ad Groups → Segmentations by group within the campaign.
  • Ads → Display of active creatives.
Example of the Pinterest Ads tab screen: (Image with campaigns listed)

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2. Main Features of the Pinterest Ads Tab

Linked Accounts
  • Track individual performance per connected account.
  • Switch between accounts easily.
Campaigns
  • ✔️ Activate or Pause Campaigns → Toggle status with one click.
  • ✔️ Edit Budget → Adjust values without leaving Nemu.
  • ❌ It is not possible to duplicate campaigns via Nemu on Pinterest Ads.
Ad Groups
  • Manage segmentations with direct budget control.
  • Quickly pause or activate sets based on performance.
Ads
  • See the creatives used in each campaign.
  • Identify which creatives have better CTR or conversion.

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3. Table Customization

Use the gear button ⚙️ to select metrics.
Reorder columns and save preferred views.

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4. Available Attribution Models

  • First Click → Assigns the sale to the first clicked channel.
  • Last Click → Assigns to the last channel before conversion.
  • Assisted → Assigns 100% of the sale to all channels that participated in the journey.
  • Last Paid Click → Attributes 100% credit to the last paid channel clicked.
  • Last Non-Direct Click → Attributes 100% credit to the last non-direct channel.
  • Linear → Distributes credit equally among all channels in the journey.
For more details on each model and when to use them, check our Attribution Models section. How to use in practice? Use the models to better understand Pinterest’s role in the purchase journey: acquisition, conversion, or support.
Attribution demonstration image: (Screenshot with model comparison)

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5. Conclusion

The Pinterest Ads tab brings practicality to monitor and manage campaigns with precision and autonomy.

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Next Steps:

  • Activate or pause campaigns quickly.
  • Adjust budgets directly through the interface.
  • Use attribution models to better understand the results.
If you have questions, contact our support.