Overview
UTMs help identify the origin of visits and correctly attribute sales to marketing campaigns.
The nemu_* parameters are used exclusively by the Nemu platform to track performance of campaigns, ad sets, and ads.
Nemu UTMs can be used alongside the UTMs you already use. That is, you don’t need to replace them, but complement them with our UTMs.
If nemu_* parameters are not provided, the Nemu pixel will alternatively use traditional UTM parameters if they are present in the URL.
The correct inclusion ensures more accurate data in your sales attribution and performance reports. Understand the difference between traditional UTMs and Nemu UTMs by clicking here.
Avoid special characters (e.g., |) in campaign names.
Setting up UTMs for your business model
Click on the card related to your business model to set up the UTMs.
If you use more than one platform, repeat this step for each one.
