Influencers

How to configure UTMs with influencers?

Use the following pattern for influencers:

utm_source → always influencer, to identify the source
utm_medium → influencer name (no spaces; use _ to separate)
utm_campaign → campaign name, promotion, or content type (no spaces; use _ to separate)
utm_content (optional) → additional information about the format or content variation

Influencer on Instagram:

https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=black_friday_promo&utm_content=video

Influencer on YouTube:

https://mysite.com/?utm_source=influencer&utm_medium=mary_jones&utm_campaign=product_review_promo&utm_content=video

Influencer on TikTok:

https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=launch_promo&utm_content=video