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How to configure UTMs with influencers?

Use the following pattern for influencers:
  • utm_source → always influencer, to identify the source
  • utm_medium → influencer name (no spaces; use _ to separate)
  • utm_campaign → campaign name, promotion, or content type (no spaces; use _ to separate)
  • utm_content (optional) → additional information about the format or content variation

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Usage examples

Influencer on Instagram: 
https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=black_friday_promo&utm_content=video
Influencer on YouTube: 
https://mysite.com/?utm_source=influencer&utm_medium=mary_jones&utm_campaign=product_review_promo&utm_content=video
Influencer on TikTok: 
https://mysite.com/?utm_source=influencer&utm_medium=john_smith&utm_campaign=launch_promo&utm_content=video