Organic

How to configure organic UTMs?

Use the following pattern for organic traffic:

utm_source → source platform (e.g., instagram, tiktok, linkedin)
utm_medium → always organic, to identify non-paid traffic
utm_campaign → description of the content or post type
utm_content (optional) → additional information about the format or content variation

Instagram Story:

https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=story_promo

Organic Instagram Post:

https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product_feed

WhatsApp Sales Team:

https://mysite.com/?utm_source=whatsapp&utm_medium=organic&utm_campaign=team_sales

TikTok Video:

https://mysite.com/?utm_source=tiktok&utm_medium=organic&utm_campaign=tutorial_video

LinkedIn Post:

https://mysite.com/?utm_source=linkedin&utm_medium=organic&utm_campaign=blog_article