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How to configure organic UTMs?

Use the following pattern for organic traffic:
  • utm_source → source platform (e.g., instagram, tiktok, linkedin)
  • utm_medium → always organic, to identify non-paid traffic
  • utm_campaign → description of the content or post type
  • utm_content (optional) → additional information about the format or content variation

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Usage examples

Instagram Story: 
https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=story_promo
Organic Instagram Post: 
https://mysite.com/?utm_source=instagram&utm_medium=organic&utm_campaign=product_feed
WhatsApp Sales Team: 
https://mysite.com/?utm_source=whatsapp&utm_medium=organic&utm_campaign=team_sales
TikTok Video: 
https://mysite.com/?utm_source=tiktok&utm_medium=organic&utm_campaign=tutorial_video
LinkedIn Post: 
https://mysite.com/?utm_source=linkedin&utm_medium=organic&utm_campaign=blog_article