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How to configure UTMs for affiliates?

Use the following pattern for affiliates:
  • utm_source → always affiliate, to identify the source
  • utm_medium → channel used by the affiliate (e.g., instagram, youtube, blog)
  • utm_campaign → affiliate name (no spaces; use _ to separate)
  • utm_content (optional) → campaign name, promotion, or content type

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Usage examples

Affiliate on Instagram: 
https://mysite.com/?utm_source=affiliate&utm_medium=instagram&utm_campaign=john_smith&utm_content=black_friday
Affiliate on YouTube: 
https://mysite.com/?utm_source=affiliate&utm_medium=youtube&utm_campaign=mary_jones&utm_content=product_review
Affiliate on Blog: 
https://mysite.com/?utm_source=affiliate&utm_medium=blog&utm_campaign=tech_reviews&utm_content=launch