Affiliates

How to configure UTMs for affiliates?

Use the following pattern for affiliates:

utm_source → always affiliate, to identify the source
utm_medium → channel used by the affiliate (e.g., instagram, youtube, blog)
utm_campaign → affiliate name (no spaces; use _ to separate)
utm_content (optional) → campaign name, promotion, or content type

Affiliate on Instagram:

https://mysite.com/?utm_source=affiliate&utm_medium=instagram&utm_campaign=john_smith&utm_content=black_friday

Affiliate on YouTube:

https://mysite.com/?utm_source=affiliate&utm_medium=youtube&utm_campaign=mary_jones&utm_content=product_review

Affiliate on Blog:

https://mysite.com/?utm_source=affiliate&utm_medium=blog&utm_campaign=tech_reviews&utm_content=launch