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I already have UTMs configured

Learn how to add Nemu parameters alongside traditional UTMs to track your sales accurately on Facebook and Instagram.

I don't have UTMs configured

Learn how to add UTM parameters in the Meta Ads Manager to track your sales accurately on Facebook and Instagram.
If you don’t understand the difference between traditional UTMs and Nemu UTMs, click here to learn more.

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With UTMs configured

  1. Access the Facebook Ads Manager and click on “Campaigns”.
  1. In the Ads tab, filter by All ads and select all ads.
  1. Click on the “Edit” button.
  1. Scroll down to the bottom of the page and in “URL Parameters” paste the configuration according to your checkout.
  • You don’t need to remove existing UTMs, just add the nemu_ parameters at the end of yours.
  • If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
Standard:
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
Hotmart:
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
Hotmart Affiliates:
Existing UTMs + &nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
  1. Finally, click “Publish”.
Example of how your final destination URL should look with Standard Checkout:
Standard:
https://www.example.com/product?utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}

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Without UTMs configured

  1. Access the Facebook Ads Manager and click on “Campaigns”.
  1. In the Ads tab, filter by All ads and select all ads.
  1. Click on the “Edit” button.
  1. Scroll down to the bottom of the page and in “URL Parameters” copy and paste the configuration according to your checkout and click “Publish”.
If your checkout is different from Hotmart or Hotmart Affiliates, use the Standard configuration.
Standard:
utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
Hotmart:
src=facebook|{{adset.name}}|{{campaign.name}}|{{ad.name}}|{{campaign.id}}|{{adset.id}}|{{ad.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
Hotmart Affiliates:
sck=facebook|{{adset.name}}|{{campaign.name}}|{{ad.name}}|{{campaign.id}}|{{adset.id}}|{{ad.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}
Complete Example of Final URL with Standard Checkout:
Standard:
https://www.example.com/product?utm_source=facebook&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium=cpc&utm_content={{ad.name}}|{{ad.id}}&utm_term={{adset.name}}|{{adset.id}}&nemu_source=facebook&nemu_campaign={{campaign.name}}|{{campaign.id}}&nemu_adset={{adset.name}}|{{adset.id}}&nemu_content={{ad.name}}|{{ad.id}}