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How to configure UTMs for marketing platforms?

This page groups UTM configurations for different marketing platforms and programmatic advertising.

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edrone

edrone is a CRM and Marketing Automation platform for E-Commerce.
  • utm_source → always edrone, to identify the source
  • utm_medium → action type (e.g., email, automation, popup)
  • utm_campaign → campaign name
  • utm_content (optional) → additional information about the action or variation

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Usage examples

Email automation: 
https://mysite.com/?utm_source=edrone&utm_medium=automation&utm_campaign=abandoned_cart
Discount popup: 
https://mysite.com/?utm_source=edrone&utm_medium=popup&utm_campaign=first_purchase
Product recommendation: 
https://mysite.com/?utm_source=edrone&utm_medium=recommendation&utm_campaign=related_products

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Criteo

Criteo is a programmatic advertising platform specialized in retargeting.
  • utm_source / nemu_source → always criteo, to identify the source
  • utm_medium / nemu_adset → campaign type (e.g., retargeting, display, shopping)
  • utm_campaign / nemu_campaign → campaign name

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Usage examples

Retargeting: 
https://mysite.com/?utm_source=criteo&utm_medium=retargeting&utm_campaign=abandoned_cart&nemu_source=criteo&nemu_adset=retargeting&nemu_campaign=abandoned_cart
Display: 
https://mysite.com/?utm_source=criteo&utm_medium=display&utm_campaign=summer_awareness&nemu_source=criteo&nemu_adset=display&nemu_campaign=summer_awareness
Shopping: 
https://mysite.com/?utm_source=criteo&utm_medium=shopping&utm_campaign=similar_products&nemu_source=criteo&nemu_adset=shopping&nemu_campaign=similar_products

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RTB House

RTB House is a programmatic advertising platform with Deep Learning.
  • utm_source / nemu_source → always rtbhouse, to identify the source
  • utm_medium / nemu_adset → campaign type (e.g., retargeting, acquisition, engagement)
  • utm_campaign / nemu_campaign → campaign name

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Usage examples

Retargeting: 
https://mysite.com/?utm_source=rtbhouse&utm_medium=retargeting&utm_campaign=abandoned_cart&nemu_source=rtbhouse&nemu_adset=retargeting&nemu_campaign=abandoned_cart
Acquisition: 
https://mysite.com/?utm_source=rtbhouse&utm_medium=acquisition&utm_campaign=new_customers&nemu_source=rtbhouse&nemu_adset=acquisition&nemu_campaign=new_customers
Engagement: 
https://mysite.com/?utm_source=rtbhouse&utm_medium=engagement&utm_campaign=black_friday&nemu_source=rtbhouse&nemu_adset=engagement&nemu_campaign=black_friday

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ActiveCampaign

ActiveCampaign is a marketing automation, email marketing, and CRM platform that allows you to automate campaigns and manage customer relationships.
  • utm_source → always activecampaign, to identify the source
  • utm_medium → action type (e.g., email, automation, sms, whatsapp)
  • utm_campaign → campaign name
  • utm_content (optional) → additional information about the action or variation

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Usage examples

Email automation: 
https://mysite.com/?utm_source=activecampaign&utm_medium=automation&utm_campaign=welcome
Email marketing campaign: 
https://mysite.com/?utm_source=activecampaign&utm_medium=email&utm_campaign=weekly_newsletter
WhatsApp message: 
https://mysite.com/?utm_source=activecampaign&utm_medium=whatsapp&utm_campaign=cart_recovery
SMS campaign: 
https://mysite.com/?utm_source=activecampaign&utm_medium=sms&utm_campaign=black_friday_promo
Nurture workflow: 
https://mysite.comactivecampaign&utm_medium/?utm_source==automation&utm_campaign=lead_nurture