Skip to main content

​
How to configure UTMs for marketing platforms?

This page groups UTM configurations for different marketing platforms and programmatic advertising.

​
edrone

edrone is a CRM and Marketing Automation platform for E-Commerce.
  • utm_source → always edrone, to identify the source
  • utm_medium → action type (e.g., email, automation, popup)
  • utm_campaign → campaign name
  • utm_content (optional) → additional information about the action or variation

​
Usage examples

Email automation:
Discount popup:
Product recommendation:

​
Criteo

Criteo is a programmatic advertising platform specialized in retargeting.
  • utm_source → always criteo, to identify the source
  • utm_medium → campaign type (e.g., retargeting, display, shopping)
  • utm_campaign → campaign name

​
Usage examples

Retargeting:
Display:
Shopping:

​
RTB House

RTB House is a programmatic advertising platform with Deep Learning.
  • utm_source → always rtbhouse, to identify the source
  • utm_medium → campaign type (e.g., retargeting, acquisition, engagement)
  • utm_campaign → campaign name

​
Usage examples

Retargeting:
Acquisition:
Engagement:

​
ActiveCampaign

ActiveCampaign is a marketing automation, email marketing, and CRM platform that allows you to automate campaigns and manage customer relationships.
  • utm_source → always activecampaign, to identify the source
  • utm_medium → action type (e.g., email, automation, sms, whatsapp)
  • utm_campaign → campaign name
  • utm_content (optional) → additional information about the action or variation

​
Usage examples

Email automation:
Email marketing campaign:
WhatsApp message:
SMS campaign:
Nurture workflow: